This material was prepared in the context of Equal Pay Day Prague 2026

In many STEM sectors, gender imbalance is not only reflected in numbers, but also in narratives and representation. Communication plays a key role in shaping what is visible, imaginable, and ultimately possible.

Drawing from the experience of MUNER – Motor Valley University of Emilia-Romagna, this contribution explores how language, imagery, and visibility can influence perceptions, foster inclusion, and support cultural change across education and industry.

Selected examples of recent automotive campaigns exploring alternative narratives and representation.